College Signing Day
College Signing Day
College Signing Day
Arena-scale project and creative management for a citywide celebration.
Year
Year
2024
Scope
Project Management
Creative Management
Production Coordination
Context
Creative and project management for College Signing Day at Capital One Arena, a citywide celebration of DC Public School seniors announcing their post-graduation plans, on behalf of Frontrunner Productions for the DC College Access Program.
The program featured national speakers including First Lady Michelle Obama and required coordinating creative, technical, and venue teams under tight production timelines.
Creative and project management for College Signing Day at Capital One Arena, a citywide celebration of DC Public School seniors announcing their post-graduation plans, on behalf of Frontrunner Productions for the DC College Access Program.
The program featured national speakers including First Lady Michelle Obama and required coordinating creative, technical, and venue teams under tight production timelines.
Idea
Transform a traditionally straightforward ceremony into a dynamic arena-wide experience through motion visuals and digital systems.
Transform a traditionally straightforward ceremony into a dynamic arena-wide experience through motion visuals and digital systems.
Arena-Wide Visuals
Directed motion visuals and graphic design across arena screens and structured the creative run-of-show, sourcing the motion designer and coordinating screen moments throughout the program.
Directed motion visuals and graphic design across arena screens and structured the creative run-of-show, sourcing the motion designer and coordinating screen moments throughout the program.
Wayfinding System
Implemented Capital One Arena's first integrated digital way-finding system, identifying unused concourse screens and repurposing them for attendee navigation, eliminating the need for additional printed signage and improving guest flow throughout the venue.
Implemented Capital One Arena's first integrated digital way-finding system, identifying unused concourse screens and repurposing them for attendee navigation, eliminating the need for additional printed signage and improving guest flow throughout the venue.
Creative Collaborators
Client Creative Lead: Alexander Vassiliadis
Creative Direction: John Liipfert
Graphic & Motion Design: James Harrison
Client Creative Lead: Alexander Vassiliadis
Creative Direction: John Liipfert
Graphic & Motion Design: James Harrison