Studio Madalin
Social-first creative marketing strategy rooted in culture and art for hospitality, cultural institutions, and brands.
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Services
Creative Marketing Strategy
Big-picture thinking on how a brand reaches new people, builds community, and stays relevant.
Launch campaigns · Event strategy · Community integration · Influencer coordination · Cultural activations · Partnership development · Experiential design
Content Strategy
A complete Instagram system built from a competitive audit that’s bespoke to your brand, designed to build a loyal audience fast, and packaged as a playbook anyone can execute.
Original video series · Hook strategy · Title cards · Content calendar · Video editing · Social media management
Creative Direction
We scout and direct the right creatives for your brand and budget, and run the whole production through one point-of-contact.
Photography · Videography · Event production · Merchandise · Website creative direction · Campaign production
Brand Strategy
We audit what exists to find the detail, story, or cultural angle that makes a brand genuinely distinct then build the entire identity and system around it.
Logo direction · Color and typography logic · Template systems · Brand guidelines · Graphic designer sourcing and direction
Select Outcomes
YELLOW: Introduced video to a Michelin Bib Gourmand café for the first time, and the second Reel in the original series hit 1.3 million views.
Hast du Feuer: Grew an independent music and arts series from 200 to 3,000 attendees in 18 months, earning seven Washington Post features.
La' Shukran: Developed the marketing identity for what would become a Michelin-recognized, NYT Top 50 Restaurant and The Washington Post Best New Restaurant in DC.
Case Studies
The best brief is a conversation.
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